What are the ways to understand customer needs?
There are many people who work in sales, and their income situation is often directly related to performance, and the source of performance is customers. If you want to get the customer\'s approval and finally reach the purchase or cooperation intention, it is very important to fully understand the customer\'s inner needs, so as to put forward suggestions and solutions that really interest the other party. Some people may find it difficult to grasp what others think, but in fact, they can find opportunities to practice more and improve their business capabilities in the right direction, so what are the ways to understand customer needs?
Five ways to understand customer needs:
1. Observe more customers
The ability to observe is very critical for salespeople, but it should not be limited to observing the other party\'s dress, but also look at the other party\'s speech and demeanor and facial temperament, and sometimes the subtle expressions and actions of the other party indicate his mentality at that time. By looking more, it helps to infer the spending power of the other party.
2. Listen to your customers
When facing customers, some salespeople are too eager to express, the attitude is too positive, but it is easy to backfire, in fact, while communicating with each other, but also listen to each other\'s words, from only a few words, the other party often reveals their needs. And sometimes customers come together, listening to the conversation between them, and you can also know who is in charge and what kind of expectations they have for the goods.
3. Ask valuable questions
When seeing customers come to the door, the sales staff should be the leader of the dialogue, and they need to properly guide the customers to talk to themselves, and they cannot just take care of themselves the whole time. Therefore, we should talk about more valuable topics, rather than rushing to set up, such as asking each other\'s budget, what similar products were used before, whether they knew about other brands, etc., so as to roughly find out the psychological price of the other party.
4. Give the customer some response
When the sales staff receives customers, it is natural to find ways to make the other party recognize their own products and services, but do not show too much superiority, should learn to hold each other, such as customers express some of their own views, can give recognition and praise, so that the other party\'s mentality will also change, may not have the original intention, but the demand will also change.
5. Learn to think differently
In fact, customers are also ordinary people, sometimes like themselves, there are some very ordinary ideas, so salespeople can think more empathetically, imagine themselves standing in the other side\'s point of view, what kind of goods will be needed, then you can recommend more accurately.
The above is about the way to understand the needs of customers, customers may not express their ideas directly, but if the sales staff wants to do this line for a long time, they must learn to observe the color and say the right words at the right time.
