What kind of sales are good sales?
After communicating with a number of customers, summarizing and analyzing the sales of many champions around them, combined with their own sales experience, it was found that there are 4 qualities of good sales that are particularly valued by customers. Whether you are a new salesman or a veteran salesman who has been in the industry for a long time, as long as you practice these 4 qualities with your heart, you will soon become "a popular good seller".
1. Professional
Whatever product you want to buy, you\\\'re sure to find a professional sales consultant to serve you. Because we all know that \\\"the art industry has a specialty\\\", professional people do professional things, and professional sales provide professional services.
If you want to buy wealth management products, you will definitely find a professional financial advisor;
If you want to buy a house, you will definitely find a professional property to sell;
If you want to do network promotion, you will definitely find a professional network promotion sales;
Professional sales not only know the company\\\'s products and industries well, but also have a very good understanding of the customer\\\'s products and industries.
Our team has a special specialty in sales research on the moving industry, he is very familiar with the profit margin of the moving industry, off-peak season, industry status, competitive product status, etc., the customer promotion effect he has served is very good, he has a certain influence in the moving industry, many customers will take the initiative to buy services from him. The reason why clients come to him to work is to value his professionalism.
If you are not professional enough, it is difficult to win the trust of customers;
If you are not professional enough, it is difficult to help customers solve problems and confusions;
Only professional enough to give you a chance to be popular.
2. Sincerity
Sincerity is a very important quality of a salesperson, and a sincere heart trumps all superb sales skills.
Why are newcomers who have just entered the industry more likely to gain the favor of customers?
Because although the newcomer does not have superb sales skills, he treats customers very sincerely, and customers just like this sincere quality of sales. Whether you are a new salesman or a senior salesman, you must treat customers with a sincere heart.
Once I went to meet a furniture customer with a salesman, and when I went to the customer\\\'s company, I found that the customer also made an appointment with a competitor\\\'s company. The client asks us to say, \\\"Why did you choose to work with us?\\\" \\\"The first thing to talk to a customer was the sales of a competitor\\\'s company, and we sat and listened.
The performance of the other party\\\'s sales speech and demeanor has revealed that he is not a senior salesman who has been in the industry for 3 years, but he says that he is a senior salesman; he does not say the advantages of products that meet customer needs, but blindly praises how strong their company is and how big the company is; he does not realistically tell the promotion effect of cooperative customers, but exaggerates how powerful their product functions are;
The whole process is basically to say that he and their company are bullish, and the words are very official, not only does not make the customer feel his sincerity, but makes the customer very disgusted.
When we talked to customers, we did not use any sales skills and exaggerated expressions, but sincerely talked about the advantages of our products, sincerely introduced our work experience, did not do any bragging, and communicated with customers from the bottom of our hearts.
This sincere expression has won the trust and favor of customers, and customers finally choose to cooperate with us, not with each other sales cooperation.
When the customer signed the contract with us, he said, \\\"The reason why I chose to cooperate with you is because I feel that you are sincere, not like the sales are too fake and too official.\\\" ”
Sincere quality is a must for sales staff, but also the best magic weapon for long-term performance, but also a valuable quality that customers value very much.
3. For the customer\\\'s sake
If you\\\'re buying a dress, would you prefer to tailor it, or do you prefer the regular standard version?
If you\\\'re buying furniture, do you prefer a home décor that matches your home décor, or do you like a popular bestseller?
If you\\\'re buying skin care products, do you prefer the look of your skin or do you prefer the latest models?
Your answer must be to choose \\\"the product that suits you.\\\".
You think for yourself when choosing a product, but do you think about it when you recommend a product for a customer?
I had previously worked with a big customer who made outdoor billboards, and at that time, his colleagues and sales of other companies had contacted him, and there were no less than 10 sales in the follow-up. But the customer eventually reached a cooperation with me, and we became very good friends, and every time the customer came to Beijing, we would get together and chat.
Once we were chatting, I asked him, \\\"Why did you choose to work with me in so many sales?\\\" The customer replied, \\\"Because you\\\'re the only one who really thinks about the sale for me.\\\" Since then, I have deeply realized the importance of \\\"thinking for the customer\\\" and not only practicing it myself, but also asking the sales partners of the team to practice this sentence.
There is an iron law of sales: \\\"At all times, think 100% from the customer\\\'s point of view\\\". If you can remember this sentence and can apply this sentence at all times, you will definitely win the trust of more customers and let more customers sign with you.
4. Responsible
We all know that one of the most important criteria for judging whether a man is a good man is to see whether the man is responsible for his family and lover; similarly, one of the most important criteria for judging whether a sale is a good sale is to see whether the sale is responsible enough for the customer.
There are many customers who terminate cooperation because cooperative sales are irresponsible, promise good things are not done, and the services that should be done are not done. Have you ever encountered a customer who said: \\\"Before the cooperation, the sales said that the sky was full of guarantees; after the cooperation, the attitude was 180 degrees reversed, the promised service was delayed, and the things that were explained were done in a mess.\\\" ”
Would you like such irresponsible sales?
Would you work with such a salesman?
The answer is definitely \\\"NO\\\".
Irresponsible sales will not win the trust of customers, and irresponsible sales will not make a lot of money. From today onwards, please strengthen your sense of responsibility for customers, the stronger the sense of responsibility, the easier it will be to get the likes of customers.
In summary, what are the characteristics of good sales?
Professional, sincere, considerate for customers, responsible, each can not be less.
But if you want to stand out from the crowd of sales, it\\\'s not enough to do that. To do sales is to do practice, not only to practice external performance, but also to practice inner quality. On the road of sales , the emphasis is on cultivation and growth, and growth is more important than success.
