What should I do if the sales efficiency is low?
The efficiency of sales work directly affects the economic benefits of enterprises. So, what to do if the sales efficiency of the enterprise is low? Are you still manually entering customer information one by one? Are you still manually logging markup follow-up customers? What if there is no passion for work? What if you don\'t know enough about your customers? These can be handled by the CRM management system.
1. Customer Quality Evaluation
In CRM management system, you can customize fields and score according to the customer\'s industry, region, scale, level, behavior, preference, etc., and let the sales know which customers have high intentions before follow-up in the sales process. which are potential intentions. Use a different follow-up strategy.
2. Automate basic actions
Sales have many customers to contact every day, ranging from dozens to hundreds. When following up with customers, it is often necessary to manually mark and record. For example, the customer data in the table, 80 customers have to be followed up today, 50 of them have been communicated, and 30 of them have not been communicated. Among the customers who have communicated Which ones are high-intentions and which ones are about to be traded, you have to manually note them, which is time-consuming and labor-intensive. Some manual operations can be automated through CRM to improve work efficiency.
3. Keep sales enthusiastic
A high level of enthusiasm for sales is the basis for good performance, and it is one of the most important qualities of a sales team to keep the company\'s sales team alive. The performance ranking function of the CRM management system displays the sales performance of individuals and departments in real time, and keeps the team motivated by visual ranking and combined with the reward mechanism. The work performance of each person can be clearly presented every day, and it also helps managers to identify problems in a timely manner and give reasonable suggestions.
4. Flexible allocation of leads
When CRM management system allocates leads, it can assign leads according to the level of lead scores combined with the direction and advantages of sales, so that sales can follow up on their areas of expertise and customer groups. For example, a high-scoring lead, if it is large and has a high-level customer, can be assigned to an experienced salesperson. If it is a customer lead in Beijing, it can be assigned to a salesperson who focuses on customers in the Beijing area.
